Affiliate Disclosure

How the site earns money

An affiliate link is a trackable link to another business. When a reader follows it and completes a qualifying action, such as making a purchase, the publisher can receive commission from that business or its affiliate network.

[CHECK: Site owner to confirm whether affiliate links are currently used, identify active affiliate partners and supply any programme-specific disclosure wording. Confirm any other income sources, including advertising, sponsorship or paid supplier referrals, so this section accurately describes how the site earns money.]

We will identify any paid advertising or sponsored content where it appears. A general explanation here does not replace disclosure of the particular commercial relationship on the relevant page.

How affiliate links are labelled

Our disclosure policy is to place a clear advertising label at or before the relevant commercial content, with the relationship explained before you click. For example:

Ad: affiliate link. We receive commission if you make a qualifying purchase through this link.

The wording must match the actual arrangement. Where commission depends on another action, such as a qualifying enquiry, the explanation should say that instead.

If only part of an article is affiliate advertising, we will identify that part and its links. If the whole article is advertising, we will label the article upfront. Disclosures must remain easy to notice on mobile as well as desktop.

A footer notice, a link to this page or a general statement that “some links may earn commission” is not enough to identify individual advertising content. Our preferred label includes “Ad”, rather than relying on “affiliate link” alone.

Independence of recommendations

Our editorial policy is that commercial relationships must not determine our conclusions. Recommendations should follow stated criteria relevant to the reader, with disadvantages and limitations explained alongside advantages.

Affiliate availability must not be a condition for including a suitable product, and commission must not determine its position in a comparison. A commercial relationship does not turn a manufacturer’s specification into an independently verified performance claim, or mean that we have tested a machine.

Any supplied equipment, paid involvement or other relationship relevant to a recommendation should be disclosed with that content. The editorial policy sets out the standards against which our work should be judged.

The UK rules behind this disclosure

Section 2 of the CAP Code requires marketing communications to be recognisable as advertising and their commercial purpose to be clear where it is not apparent from context. The Advertising Standards Authority, or ASA, administers the Code.

CAP’s affiliate guidance supports clear, upfront identification such as “Ad”. It does not establish “affiliate link” as an automatically sufficient label in every setting.

Separately, the unfair commercial practices provisions of the Digital Markets, Competition and Consumers Act 2024 apply to commercial practices taking place from 6 April 2025. They prohibit unfair practices, including certain failures to disclose commercial intent. The Competition and Markets Authority, or CMA, is one of the authorities responsible for enforcement. That commencement date concerns these provisions, not every part of the Act.

Contact and disclosure concerns

If you think a commercial relationship has not been clearly identified, please contact the site owner with the page address, the relevant link or passage, and what you believe is missing.

[CHECK: Site owner to supply a monitored public email address or verified contact route for disclosure enquiries.]