Advertise with Us

Advertising Opportunities

Our readers include people learning about coffee, enthusiasts developing their knowledge and workplace decision makers researching office coffee equipment. We welcome relevant enquiries from roasters, equipment manufacturers, distributors, servicing businesses and training providers.

[CHECK: site owner to confirm the advertising inventory actually available, including formats, placements and any exclusions, before publication.]

Advertising availability must be confirmed individually. Before a campaign is agreed, the written proposal should specify:

• The format and exact placement.
• Publication dates and campaign duration.
• Who supplies the copy, images and supporting evidence.
• The advertising label and advertiser identification.
• Any reporting included and how results will be measured.

We do not promise visitor numbers, enquiries, sales or search rankings without an evidenced basis. Ask for an itemised written quotation setting out the agreed deliverables and terms.

Read about us for the site’s purpose and the readers it serves.

Promote Your Coffee Business

A useful proposal starts with what your business offers and why it belongs on a coffee reference website. Explain the product or service, the intended audience, your geographical coverage and what you want readers to understand or do.

Please include your business name, website, proposed campaign dates and any creative material already prepared. For equipment, provide published specifications and supporting documentation. For claims about performance, health or environmental benefits, provide evidence that supports the wording you want to use.

The CAP Code requires advertisers to hold documentary evidence for objective claims before publication. A manufacturer’s description, testimonial or promotional brochure does not automatically substantiate every claim within it.

We may ask for qualifications, clearer wording or additional evidence. We may also decline material that is irrelevant, misleading or inconsistent with the site’s purpose. The home page provides an overview of that purpose and subject coverage.

Sponsored Content and Partnerships

Clear identification comes first

Any approved paid article must carry a prominent “Advertisement feature” label at the top, before the promotional content, and identify the advertiser. Promotional cards or teasers must also make the advertising relationship clear before a reader clicks through.

We will not rely on a footer disclosure, an advertiser’s logo or the word “partnership” alone to explain that content is advertising. This policy follows the CAP Code’s requirement that marketing communications are obviously identifiable and that advertorials are clearly distinguished from editorial material. The Advertising Standards Authority administers the CAP Code.

Consumer protection law also applies. The Digital Markets, Competition and Consumers Act 2024 prohibits paid editorial promotion that is not clearly disclosed. Its unfair commercial practices provisions apply to practices occurring from 6 April 2025.

Editorial decisions remain independent

Advertisers cannot purchase favourable editorial conclusions, recommendation positions or the removal of justified criticism. The editorial team retains control over independent article selection, research, comparisons, corrections and conclusions.

Paid product coverage, if accepted as an advertising format, must appear as a clearly labelled advertisement feature, not as an independent review. Advertisers may supply promotional copy and check their factual details within that feature, subject to our publication approval. Payment does not establish that we have tested, endorsed or independently verified a product.

See our editorial policy for the principles that commercial arrangements must respect.

Links and reader information

All paid advertising and advertorial links must use rel="sponsored" or rel="nofollow", with sponsored preferred, following Google’s published guidance. We do not sell unqualified “dofollow” links or covert link insertions intended to influence search rankings. Technical link attributes do not replace visible advertising labels.

Any proposed use of personal data, tracking or direct marketing must be assessed separately against applicable UK GDPR and Privacy and Electronic Communications Regulations requirements. An advertising agreement does not itself establish permission to contact readers.

What we will not do

We will not publish hidden advertising, fabricated testimonials or unsupported claims. We will not present advertiser-supplied material as first-hand testing, disguise commercial coverage as an independent recommendation or accept arrangements that compromise editorial independence.

Contact

[CHECK: site owner to supply the verified advertising email address or enquiry-form destination.]

Send a short proposal with your business details, intended audience, preferred timing and supporting material. Please wait for written confirmation of availability and approval before treating any placement or partnership as agreed.