About Us

Who we are

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Editorial responsibility rests with:

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These details matter. Readers should be able to identify who publishes the website, who takes responsibility for its content and how to contact them. We will not substitute an invented team biography, unnamed experts or unsupported claims of industry experience for that information.

What we want this website to do

Our mission is to make coffee knowledge useful at different levels. A beginner should be able to find a straightforward answer; a more experienced reader should be able to follow the evidence and understand the detail behind it.

That means explaining not just what to do, but why. For workplace readers, it also means considering practical matters such as machine capacity, cleaning, water supply, servicing and responsibility for day-to-day care.

The site is a reference and decision resource, not a coffee shop. Our aim is to help readers understand their choices, including the limitations and disadvantages of an option.

Editorial independence and commercial relationships

Our editorial standard is that conclusions must follow the evidence, not a commercial partner’s preferred wording. Recommendations must explain their criteria, distinguish manufacturer claims from independent findings and acknowledge relevant drawbacks.

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Where content is advertising, including applicable affiliate content, it must be recognisable as advertising where readers encounter it. An explanation on this About Us page alone is not a substitute for clear disclosure alongside the relevant content.

How content is researched and checked

The site’s editorial standard requires factual claims to be checked against appropriate sources. Depending on the topic, these include original research, recognised coffee organisations, manufacturers’ published documentation and official UK guidance.

Manufacturer specifications must be described as the manufacturer’s claims, not presented as proof of independently measured performance. Health coverage must distinguish research findings from population guidance, and an observed association must not be presented as proof of cause.

We do not claim hands-on testing unless the testing and its method can be documented. Desk research, a specification comparison and a practical test are different things, and the wording should make that distinction clear.

Articles must include the sources actually used and a last-checked date. Material involving specifications, regulations or changing statistics is scheduled for review at least annually, with earlier review when a relevant source changes. A date records when a check took place; it is not a guarantee that nothing has changed since.

The editorial policy explains these standards in more detail.

How AI assistance and images are used

This page was researched and drafted with AI assistance. AI assistance is not evidence of expertise, independent testing or human review.

Under the site’s editorial standard, AI-assisted material must meet the same sourcing and accuracy requirements as any other draft. A named human editor must take responsibility for publication.

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The image policy allows generated illustrations and licensed photographs, with their status recorded. Generated images must not be presented as photographs of a real named farm, person, event or tested machine.

Contact and corrections

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Please use that route to report an error, question a source or raise a concern about commercial disclosure. Include the page title, the passage concerned and, where possible, a supporting source. Avoid sending sensitive personal information that is not needed to explain the issue.